Created a specific set of flows for a high-ticket product. These are different from traditional D2C welcome / abandoned cart / browse and more education-focused.
A total of 15 emails and 8 optins were created within Klaviyo. Some strategy components of needing to set up each flow with the correct optin —> trigger —> offer.
Lazybear Outfitters (Upwork Contract)
January 2024
Cleaned up deliverability issues within Klaviyo. Worked on segmenting out profiles, suppressing profiles, and creating segments for him to send to.
Wisconsin Red
August - October 2023
Mapped out new core flows and opt-ins for the Wisconsin Red e-commerce brand.
Deliverables
New set of 5 flows (20 total emails)
New opt-in designed specifically for mobile conversions
Segments of engaged users for campaign sending and suppressing profiles
Venga Endurance CBD
March 2023 - June 2023
Mapped out a new opt-in wheel and welcome flow with the CEO of Venga. Also worked on top-of-funnel offers and a dedicated landing page.
Creating new, high-converting flows and a new opt-in on site. Building lead integrations between goTIELESS and sister websites.
Deliverables
Creation and implementation of 5 flows in Klaviyo
Installed new opt-in on site
Set up lead integration between sites
FarinaX
May 2023 - Current
Strategy sessions on how to best connect and funnel leads between multiple ecom websites and Facebook groups. Exploring using apps with Zapier to set up integrations.