Created a high converting optin and 5 flows inside of Klaviyo.
Worked on one-time campaigns that focused on re-engaging past add to cart users who haven’t purchased yet, as well as those who opted into the list but haven’t purchased yet.
Green Thumb Depot (Upwork Contract)
February 2024
Created a specific set of flows for a high-ticket product. These are different from traditional D2C welcome / abandoned cart / browse and more education-focused.
A total of 15 emails and 8 optins were created within Klaviyo. Some strategy components of needing to set up each flow with the correct optin —> trigger —> offer.
Lazybear Outfitters (Upwork Contract)
January 2024
Cleaned up deliverability issues within Klaviyo. Worked on segmenting out profiles, suppressing profiles, and creating segments for him to send to.
Wisconsin Red
August - October 2023
Mapped out new core flows and opt-ins for the Wisconsin Red e-commerce brand.
Deliverables
New set of 5 flows (20 total emails)
New opt-in designed specifically for mobile conversions
Segments of engaged users for campaign sending and suppressing profiles
Venga Endurance CBD
March 2023 - June 2023
Mapped out a new opt-in wheel and welcome flow with the CEO of Venga. Also worked on top-of-funnel offers and a dedicated landing page.
Creating new, high-converting flows and a new opt-in on site. Building lead integrations between goTIELESS and sister websites.
Deliverables
Creation and implementation of 5 flows in Klaviyo
Installed new opt-in on site
Set up lead integration between sites
FarinaX
May 2023 - Current
Strategy sessions on how to best connect and funnel leads between multiple ecom websites and Facebook groups. Exploring using apps with Zapier to set up integrations.